HELLO, GENIUS!

Hey there, I'm Lin Eleoff, lawyer-turned-entrepreneur, and I bring the discipline of legal thinking to the complex world of online marketing.

I grew tired of generic and uninspiring advice peddled by “gurus” who couldn’t back up their claims. So I built a business around evidence-based marketing strategies that actually lead to paying clients (without compromising your integrity or spamming your followers).

But strategy alone isn’t what got me here.

Studying the psychology of success changed everything. Specifically, overhauling thinking patterns that women, in particular, are famous for—the ones that make us tend to overthink every move, wait for approval, or get caught up in busy work that lands us in niche-picking purgatory and avatar analysis paralysis. 

The truth is, we care deeply about doing things the right way, which sometimes keeps us from trusting ourselves enough to do things our way. And that’s the real shift. When you make it, marketing gets a whole lot simpler, and business becomes a lot more fun.  

Bottom line, if it doesn’t work, I don’t teach it.

As the founder of Client Attraction Genius™ and creator of BOOKtoBUSINESS.com (home of the "Mighty Tiny Book"), I teach online business owners how to write books that turn readers into paying clients and then build and scale their businesses around that book.

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